Ableton introduces Amp

New effects deliver realistic guitar amp and cabinet sounds to Ableton Live 8 users

Berlin, Germany, September 22, 2010

Amp is an Ableton audio effect that adds warmth and drive without hassles. Co-developed with Softube, Amp accurately delivers the sound and simplicity of legendary amplifiers and cabinets.

Ableton has focused on the essentials--tone, vibe and character--so musicians can focus on making music instead of searching for the right knob, allowing them to get good dirt, fast.

Amp comes with Cabinet, a separate effect that provides a selection of classic guitar cabs, with optimized mics and mic positioning. Ableton has also included a wide range of sounds that transform Ableton's instruments and effects with Amp's new sonic character. These include Instrument and Effect Racks, Live Clips and over 400 presets.

Amp is included with Ableton Suite 8 and is available separately for EUR 99/USD 129 from the Ableton web shop. Live 8 users can also take advantage of a free collection of new Instrument and Audio Effect Racks that use Amp's technology when they download the latest Live update, 8.2.

Find out more about Amp, listen to sound examples and watch the movie here:

Amp movie embed code:

About Ableton

Ableton makes Ableton Live, a unique product for writing, recording and performing music with a computer. Since the company started in 1999, Ableton has attracted an extensive and highly committed community of musicians, composers and DJs worldwide. The company has received outstanding press, awards and customer feedback since the unveiling of Live in October 2001. The company headquarters are in Berlin, and there is an additional office in New York. Ableton currently has about 100 employees.

About Live

Ableton Live is software for making music; for composition, songwriting, recording, production, remixing and live performance. Live's nonlinear, intuitive flow, alongside powerful real-time editing and flexible performance options, make it a unique studio tool and a favorite with live performers. Ableton Live is the choice for those who would rather be "making music" than just "using music software."

For more information, contact:

Ableton Public Relations
Schönhauser Allee 6/7
10119 Berlin