Live squared: Serato and Ableton announce creative partnership
Berlin, Germany, (October 17, 2008) — Serato and Ableton announce creative partnership.
DJs, remixers and producers on the forefront of technology, watch out.
Serato and Ableton are happy to announce a partnership, which will pave the way for the future of Digital DJing. With shared artist rosters from hip-hop (DJ Jazzy Jeff, DJ Nu-Mark, A-Trak) to electronica (Paul Van Dyk, DJ Sasha), both Ableton Live and Serato Scratch Live are renowned as the premier performance platforms in clubs around the globe.
While Serato's Scratch Live excels in vinyl emulation, music library control and lightning quick hands-on scratching, Ableton Live provides the tools for production, on-the-fly remixing and beat creation.
"Ableton and Serato take different approaches to modern musical performance," says Ableton CEO Gerhard Behles, "But both companies live by the philosophy that software should be straightforward, easy to use, and most importantly, reliable and stable onstage and in the studio. Ableton has never had an answer for the DJ who wants vinyl control, and rather than try to emulate what Serato do so well, we simply make sure that our products work well together."
Serato Audio Research CEO Steve West agrees. "After years of talking together, we're thrilled to be working with Ableton. It's exciting to think about what we can offer to DJs and producers: the ability to go beyond just spinning records and add a personal stamp to the music they play."
Just where this Serato and Ableton collaboration will take us has yet to be seen but one thing is clear: the worlds of DJing, remixing and production for artists worldwide have changes ahead.
http://www.serato.comhttp://www.ableton.com
About Ableton
Ableton develops technology to inspire creative people. Since the company started in 1999, Ableton has attracted an extensive and highly committed community of musicians, composers and DJs worldwide. Currently, Ableton counts about one hundred employees in its Berlin and New York offices. The company has received outstanding press, awards and customer feedback since the unveiling of Live in October 2001.
About Live
Ableton Live accompanies every stage of the musical process, from creation to production to performance. In the creative stage, Live is transparent, intuitive and responsive, capturing inspiration and encouraging the flow of musical ideas. During production, Live provides all of the professional tools and studio compatibility required to complete and perfect projects. On stage, Live delivers the expressive control and stability that innumerable performing artists have come to rely on.
About Serato
Serato Audio Research has been recognized as the market leader in time and pitch adjustment since its inception in 1999. Serato formed a product partnership with Rane Corporation in 2004 with Serato Scratch LIVE. Scratch LIVE is a revolutionary DJ product that enables DJs to control digital audio files on their computer. Serato has since expanded it's reputation for excellent pro DJ products with the release of Video-SL and ITCH DJ Software in 2008.
For more information, contact:
Antje Huebner, Public Relations ManagerAbleton Inc.
43 West 24th Street, 12th floor
New York, NY 10010
Ph. 646-723-4552
antje.huebner@ableton.com
www.ableton.com