Ableton Live Rocks With SONiVOX
Berlin, Germany (July 14, 2006) — Ableton, premier provider of music software, announced a technology licensing partnership with leading soundware provider SONiVOX (formerly Sonic Implants). Under the terms of their agreement, Ableton will incorporate a selection of premium SONiVOX instruments into Live 6, adding a comprehensive instrument collection to the award winning music creation, production and performance suite.
Dedicated to sound quality, playability and efficiency of workflow, SONiVOX (formerly known as Sonic Implants) is the virtual instrument provider of choice for leading composers, musicians and producers worldwide. SONiVOX instruments will be seamlessly integrated into Live 6, substantially extending the ability of Live users to do what they do best--make the most of each phase of the music-making process. An initial set of multi-sampled instruments will ship with the Live 6 box, with additional Expansion Sound Sets to be released in the near future.
Gerhard Behles, Ableton CEO, comments: "With the SONiVOX instruments, Ableton Live will become an even more responsive and musical tool for the composers, musicians and producers that have come to rely on Live for innovative solutions to their creative needs." SONiVOX President and Founder Jennifer Hruska agrees: "We are extremely excited about this partnership and the contribution it allows us to make toward enriching the full musical experience of Ableton's creative community."
Formal unveiling of the partnership will be take place at the NAMM Summer Session 2006, July 14-16, 2006 in Austin, Texas. Key representatives from both Ableton and SONiVOX will be on hand to meet and talk directly with consumers about the new product integration.
Ableton develops modern software technology to inspire creative people. Since 1999, more than fifty developers and business professionals have joined Ableton--many of them active musicians or DJs--and the company has received outstanding press, awards and customer feedback since the unveiling of Live in October 2001. Ableton Live is the only solution designed for each stage of the musical process, from creation to production to performance. In the creative stage, Live is transparent, intuitive and responsive, capturing inspiration and encouraging the flow of musical ideas. During production, Live provides all of the professional tools and studio compatibility required to complete and perfect projects. On stage, Live delivers the expressive control and stability that innumerable performing artists have come to rely on.
SONiVOX (formerly Sonic Implants) provides a three-tiered suite of premier sound products that give voice to consumers ranging from professional musicians to over 100 million cellular users worldwide. SONiVOX products are licensed in several markets, including software applications, music synthesizers, PCs, wireless devices and games, as well as being sold directly to end users. Whether it's high-end sound libraries for Hollywood's top composers, home-studio musicians writing songs, or cell phone users creating ringtones, SONiVOX enjoys a worldwide reputation as a company producing "sound that rocks."
For more information, contact:
David Cross, Public Media Coordinator
New York, NY 10003
Claudia Weidner, Public Relations|
Schönhauser Allee 6/7
10119 Berlin, Germany
ph: +49-(0)30 288763-211