February 5th, 2004
LIVE 3 GARNERS KEY INDUSTRY AWARDS AT WINTER NAMM 2004
Berlin, Germany, — February 5, 2004 — On the heels of winning Remix Magazine's 2003 Technology Award for outstanding Audio Editor and Loop or Sample Tool for its flagship product Live 2, Ableton proudly announces EQ Magazine's Editors Choice award for 2003, and a brand new Key Buy award in February 2004's Keyboard Magazine.
"Live is one of the most original, creative, and exciting pieces of software I've had the pleasure to use," says music software aficionado Craig Anderton (EQ Magazine, December 2003). "Live 3 retains everything that was good about the original version, and adds significant extra capabilities without adding complexity. It truly occupies the sweet spot where ease of use meets sophistication." Adding to this, Keyboard Magazine's Francis Preve states simply, "if you're already a Live user, this is an absolute must-have upgrade. Ableton has slammed another ball out of the park and earned another Key Buy." (Keyboard Magazine, February 2004).
Accepting the multiple awards, and presenting Live on M-Audio's NAMM main stage, Ableton CEO and founder Gerhard Behles stated, "It is an honor to have Live singled out as one of the year's most innovative products. Each year, we strive to optimize Live with new features and functions that always keep the musician in mind." In addition to Behles and Live conceptualist Robert Henke, M-Audio's stage hosted a wide array of international musicians and music producers using Live in a myriad of ways. Take Crystal Method's thunderous big beat electronica, Duncan Sheik's pop-song sensibilities, or BT's Ableton Live 3 spontaneous remix of Earth, Wind and Fire's on-stage performance, and there was truly something for everyone.
Currently in version 3, Live is the real-time audio production solution that eliminates the boundaries between composition, performance, recording and sound design. In Live, you can easily combine loops, phrases and songs from diverse origins, as well as create music on the fly, without being bound to a fixed timeline. Live also allows you to improvise song arrangements, instantly drop samples on cue, interact with other performers, musicians or DJs, and record multi-track audio or real-time loops. You can also instantly change the tempo, melody, groove and sonic signature of your sounds at any time. Live is the first compositional and performance tool that enables you to enter your samples and work 'from within' to create endless variations. Live combines all of these possibilities in a simple and friendly environment that allows your creativity to flow without limitations.
Ableton aims to develop modern software technology that empowers and inspires creative people. Since the company started in 1999, more than twenty developers and business professionals have joined Ableton--many of them active musicians or DJs. The company has received outstanding press and customer feedback since the launch of Live in October 2001.
Images and Live 3 Demo available at www.ableton.com.
For more information on Ableton, contact:
Ableton Public Relations
Schönhauser Allee 6/7
10119 Berlin, Germany
ph: +49-(0)30 288763-211
fax: +49-(0)30 288763-11
Northern America and UK|
Dave Hill Jr.
Schönhauser Allee 6/7
D - 10119 Berlin, Germany