June 2nd, 2003
Ableton Offers Special Offer for Acid Owners
Acid Owners Receive LIVE at a Discount
Berlin, Germany - June 2nd, 2003 - Ableton, an innovative Berlin-based music software company, today announced a Special Offer for Sonic Foundry Acid software owners.
Acid Pro and Acid Music Owners (Version 2.0 or higher) can buy LIVE 2 at a discount during the month of June. Go to: http://www.ableton.com/acidspecialoffer, download the order form and send it to Ableton together with the original document showing the Acid serial number or bring the original document showing the Acid serial number to a local dealer and purchase Live for EUR 229 (MSRP).
This offer from Ableton does not require Acid users to stop using their old software. Now Acid users can take their loop-based productions right to the stage for LIVE performance.
"A lot of the musicians working at Ableton have been using versions of Acid before LIVE was released," says Rutger de Groot, Commercial Director at Ableton. "One thing we always hear from these users is that they are excited by the fact that they are now able to bring their compositions 'to life', by rebuilding them (with the same loops) in LIVE. In LIVE the song can be 'played' and improvised with, rather than just being a fixed composition. One can now take its songs on stage and perform them. We know that there are a lot of Acid users out there that might be interested in this same experience. Therefore we wanted to give them that opportunity and offer LIVE for a special price."
Introduced in 2001 as an audio sequencer to be played like an instrument in LIVE performance, LIVE was quickly embraced by studio musicians and post production professionals because of the swiftness and ease with which they could sketch out musical ideas. LIVE 2 offers enhancements to the performance and jamming features of the original software and also adds multi-track recording and editing with "Elastic Audio" and "Tempo Magic".
Ableton's function is to support creative people with modern software technology. Since the company started in 1999, more than twenty developers and business professionals have joined Ableton--many of them active musicians or DJs. Since the launch of LIVE in October 2001, the company has received outstanding press and customer feedback.
For more information, contact:
Ableton Public Relations
Schönhauser Allee 6/7
10119 Berlin, Germany
ph: +49-(0)30 288763-211
fax: +49-(0)30 288763-11
1786A 18th Street
CA 94107, USA
ph: + 1 415 420-7273