February 10th, 2003
ABLETON ANNOUNCES OEM AGREEMENT WITH CREATIVE
A SMALLER, ENTRY LEVEL VERSION OF LIVE TO BE BUNDLED WITH CREATIVE SOUND BLASTER AUDIGY 2 PLATINUM EX IN EUROPE.
Berlin, Germany - February 10, 2003 - Ableton, the Berlin-based music software company, today announced an OEM agreement with Creative, the worldwide leader in digital entertainment products for the personal computer and the Internet. Ableton's OEM version LIVE LE is being bundled with the new Creative Sound Blaster Audigy 2 Platinum eX in Europe. Live LE is a special entry level version of Ableton's award-winning sequencing instrument LIVE for Mac OS 9, Mac OS X, and Windows. Users can upgrade LIVE LE to the full version of LIVE 2 if they wish to take advantage of LIVE's more advanced features such as Rewire support and MIDI sync.
Creative's Sound Blaster is a THX-certified consumer sound card capable of 6-channel DVD-Audio quality 24-bit/96kHz recording. This exciting new audio solution consists of an internal PCI card based on the Audigy 2 processor and the convenient and easy-to-use Audigy 2 External I/O Module, which gives users studio-quality connectivity through three analogue stereo connections, optical and coaxial digital I/O, full-sized MIDI I/O, and two SB1394(TM) (FireWire(R)) ports.
"We are very happy to have an entry level version of LIVE included in Creative's SoundBlaster Audigy 2 Platinum eX product in Europe" says Rutger de Groot, Commercial Director for Ableton AG. "We see this as a unique opportunity to show the power of LIVE to the users of Creative's impressing line of products".
"We spent a lot of time selecting what we considered to be the best titles available for our target market,' says Darragh O'Toole, European Brand Manager for Audio Products with Creative. 'Our aim was to provide a comprehensive 'out of the box' experience and we worked in conjunction with Ableton to bring its innovative and award winning software to our users. The combination of Ableton LIVE's Asio support and Sound Blaster Audigy 2 Platinum eX's low latency Asio drivers makes drag and drop remixing with real-time tweaking and audio stretching a painless, inspiring and highly effective alternative to conventional sequencing methods."
Ableton's aim is to support creative people with modern software technology. Since the company started in 1999, more than twenty developers and business professionals have joined Ableton, and many of them are active musicians or DJs. The inspiration for Ableton products and every single decision about them is based on the experience of musicians. Since the initial release of LIVE in October 2001, the company has received outstanding press and customer feedback.
About Creative Labs
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed D.A.P Jukebox. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.
Founded in 1981, Creative Technology's corporate headquarters are based in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. A fully fledged European operation was put in place by General Manager Michael Sullivan, with sales offices in France, Spain, Portugal, Italy, Germany, UK, Benelux, Denmark, Sweden and Poland. Creative's European Operations and Technical Centre (EOTC) facility is based in Dublin, Ireland. The EOTC acts as the central hub to Creative Labs' European business, providing an efficient localised and customised product supply for the European market and customer support to complement sales office activities in several countries. The European operation currently employs around 500 staff.
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Images and the Live 2 Demo Version available from our website: www.ableton.com
For more information, contact:Ableton
Claudia Weidner, PR
Schönhauser Allee 6/7
D - 10119 Berlin
T: +49-(0)30 288763-211
F: +49-(0)30 288763-11