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Press Release

March 31st, 2003

Ableton Announces Free Version of PowerFX Sample CD with purchase of LIVE 2

Addition of PowerFX Sample CD allows LIVE Users choose from more than 500 MB samples and sounds

Berlin, Germany - Ableton, an innovative Berlin-based music software company, and PowerFX, the premium online sound resource, today announced the enclosure of a specially compiled PowerFX Sample CD with Ableton's LIVE 2 audio software.

The addition of the free PowerFX's Sample CD with over 500 MB free Samples and Loops plus an online account and 10 free Downloads with PowerFX downloadable library will allow LIVE users to perform and improvise with Live even more extensive. LIVE 2 is currently shipping with the PowerFX CD enclosed in the box.

About LIVE

Introduced in 2001 as an audio sequencer to be played like an instrument in live performance, LIVE was quickly embraced by studio musicians and post production professionals because of the swiftness and ease with which they could sketch out musical ideas. LIVE version 2 offers enhancements to the performance and jamming features of the original software and also adds multi-track recording and editing with "Elastic Audio".

Live 2 is currently available online from and from Ableton dealers worldwide for a MSRP of EUR/USD 399. Upgrades from Live 1.5 are available online for EUR/USD 89 for a boxed version for EUR/USD 69 for an unboxed version.

About Ableton

Ableton's function is to support creative people with modern software technology. Since the company started in 1999, more than twenty developers and business professionals have joined Ableton--many of them active musicians or DJs. Since the launch of Live in October 2001, the company has received outstanding press and customer feedback.

About PowerFX

PowerFX is a leading sound development innovator and content provider specializing in sampling products and sound effects. PowerFX is rapidly becoming THE source for everyone from top artists and producers to hobby musicians and home video enthusiasts. What they all have in common is the need for diverse, high quality loops, samples and even multisamples available anytime they need them, in a wide variety of formats. PowerFX has the solution to everyone's needs, downloadable samples, cd-roms, sample packs - produced by the premier developer's in the sound/sample industry. But it's not only artists and hobbyists that come to PowerFX. They've provided sounds for software innovators such as: Ableton, Apple, Cakewalk, Sonic Foundry, Mark Of The Unicorn, Propellerheads, Steinberg, Bias, Denon, IK Multimedia, Visiosonic, Voice Crystal, TC Electronics, Mobile Avenue and the list goes on.

Free reproduction - please send a proof/copy.

Images and Live Demo Version available on our website:

For more information, contact:

Europe North
Claudia Weidner
Ableton Public Relations
Schönhauser Allee 6/7
10119 Berlin, Germany
ph: +49-(0)30 288763-211
fax: +49-(0)30 288763-11
North America
Marsha Vdovin
Public Relations
1786A 18th Street
San Francisco
CA 94107, USA
ph: + 1 415 420-7273