Ableton and Serato release The Bridge
Bridge the Gap between DJing and Beatmaking
Berlin, Germany, September 22, 2010
Ableton and Serato are pleased to announce the release of The Bridge, a software partnership which brings together DJ performance and production. The new tools generated by this partnership emphasize ease and creativity while pushing the boundaries of live performance.
"The Bridge encourages DJs to become producers and producers to become DJs. We can't yet see the limits of where these combined tools will take our users, but it will be exciting to watch," says Ableton CEO Gerhard Behles.
"Ableton Transport Control" allows tight synchronization between Ableton Live and Serato Scratch Live. DJs can control multitrack productions using a turntable or CDJ; pitching, nudging and looping just as with a regular record or CD. It's like having Ableton Live on one of your decks.
The 'Ableton View' in Scratch Live opens a window into Live's Session View, where you can launch clips and scenes, control instruments and devices, mix, mute and solo from Scratch Live. Tight Beatgrid implementation ensures that Ableton Live stays locked to the timing of your DJ set.
Record Serato DJ performances as Ableton Live Sets, complete with song placement and fader movements. Then use Ableton Live's collection of effects, instruments and production tools to edit, enhance and polish the mix.
"It was only through close collaboration between Serato and Ableton developers that we could bring out the best elements of both programs in The Bridge," Nathan Holmberg, Lead Serato Developer for The Bridge explains.
"We worked hard to find the balance between innovation and practicality, giving DJs the freedom to experiment, while maintaining the reliability that we are renowned for."
The Bridge is free for anyone who owns a registered version of Ableton Live 8.2 and Serato Scratch Live hardware.
Find out more about The Bridge and watch the movies here:
http://www.ableton.com/thebridge
About Ableton
Ableton makes Ableton Live, a unique product for writing, recording and performing music with a computer. Since the company started in 1999, Ableton has attracted an extensive and highly committed community of musicians, composers and DJs worldwide. The company has received outstanding press, awards and customer feedback since the unveiling of Live in October 2001. The company headquarters are in Berlin, and there is an additional office in New York. Ableton currently has about 100 employees.
For more information on Ableton, contact: press@ableton.com
About Serato
Serato Audio Research is based in Auckland, New Zealand and has been recognized as the market leader in time and pitch adjustment since its inception in 1999. Serato formed a product partnership with Rane Corporation in 2004 with Serato Scratch Live. Scratch Live is a revolutionary DJ product that enables DJs to control digital audio files on their computer. Serato has since expanded its reputation for excellent pro DJ products with the release their new ITCH DJ Software in 2008.
For more information on Serato, contact aroha@serato.com
Ableton Public Relations
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press@ableton.com
www.ableton.com